How To Add the Psychology Today Logo to Your Website

Trust is everything when it comes to client-therapist relationships. It’s the very foundation of your connection and plays a vital role throughout the entire therapeutic process. Trust can also be very difficult to establish — especially when it comes to prospective clients who don’t know you yet.

That’s where the Verified by Psychology Today logo can help.

As you know, Psychology Today is the largest mental health destination on the internet. People from all walks of life visit it every day to read educational information and locate credible professionals who can assist them. 

Verified by Psychology Today logo on your website signals to prospective clients that you’ve been vetted by this well-respected and trusted brand. As a result, it can significantly boost your credibility, professional presence, and potential client conversions.

How do you add the Verified By Psychology Today logo to your website? Read on, and I’ll show you how to include this iconic verification seal on your website for a quick and easy boost to your marketing efforts!

Getting Started: Psychology Today Verification

Before we discuss adding the logo to your website, let’s briefly touch on the requirements and process for getting verified by Psychology Today:

1. Qualifications. Ensure that you have the necessary qualifications and licenses to practice in your state or jurisdiction. Psychology Today requires you to be a licensed professional.

2. Sign Up. Go to the sign-up page on Psychology Today, and make an account for your practice.

3. Fill Out Your Profile. You’ll need to provide details about your practice, including your qualifications, specialties, approach to therapy, fees, and other relevant information.

4. Verification. After you’ve filled out your profile, Psychology Today will review your qualifications and verify your license. This is to ensure that you’re legitimately allowed to practice in your jurisdiction. They might ask for additional documentation if necessary.

5. Profile Activation. Once you’re verified, your profile will go live on their website. Congratulations — you can now display the Psychology Today badge!

Note that there’s a monthly fee (~$30 at the time of writing) associated with being listed in the Psychology Today directory. You’ll need to keep your subscription active if you want to remain verified and eligible to use the company’s logo on your website.

Using the Verified by Psychology Today Logo on Your Website

Once your profile is active, it’s time to start using the Verified By Psychology Today logo on your website!

Where should you put the Verified By Psychology Today logo? 

Technically, you can put it anywhere, though it’s most commonly placed on the homepage, on the About page, or within a sidebar or footer.

My recommendation? Place it on your About page, right next to your credentials. That’s the perfect place to indicate expertise to clients.

You should also include it on your landing pages (a landing page is a standalone web page created specifically for marketing or advertising campaigns) if you have any.

How do you use and implement the logo on your website? It’s easy!

Step 1: Head over to Psychology Today and log in.

Step 2: Enter your dashboard, hover over the “My Account” tab on the top right corner of the page, and then click on the “Share Profile” tab.

Verified by Psychology Today Logo - Settings Page

Step 3: Next, you’ll want to choose the logo’s size and theme. Psychology Today lets you choose between small, medium, and large logos. You can also choose a light, neutral, or dark color palette.

Step 4: Once the Psychology Today seal looks the way you want, scroll down to find a small snippet of code that looks something like this (yours will look a little different):

<!-- Professional verification provided by Psychology Today -->
<a href="https://www.psychologytoday.com/profile/123456" class="sx-verified-seal"></a>
<script type="text/javascript" src="https://member.psychologytoday.com/verified-seal.js" data-badge="10" data-id="123456" data-code="jz78lmn0p54stzv9w6qhy2bf34jklo6mnvxy0asd5re3quht8rfyg7uy4opl5mk0jz7cvb5nzlw2et4yg"></script>
<!-- End Verification -->

Copy the code to your clipboard, and then paste it into a code or HTML block on your website.

If you’d prefer not to link back to your Psychology Today profile (that’s what I’d recommend), you’ll need to replace the <a></a> tag from the code snippet Psychology Today provided.

To do so, locate the original <a></a> tag from the code snippet provided by Psychology Today:

<a href="https://www.psychologytoday.com/profile/123456" class="sx-verified-seal"></a>

Now, replace that snippet with the following code:

<a href="#" style="pointer-events: none; cursor: default;"></a>

This is how it should look without a link back to your Psychology Today profile:

<!-- Professional verification provided by Psychology Today -->
<a href="#" style="pointer-events: none; cursor: default;"></a>
<script type="text/javascript" src="https://member.psychologytoday.com/verified-seal.js" data-badge="10" data-id="123456" data-code="jz78lmn0p54stzv9w6qhy2bf34jklo6mnvxy0asd5re3quht8rfyg7uy4opl5mk0jz7cvb5nzlw2et4yg"></script>
<!-- End Verification -->

Step 5: Whether you left the original link in or removed it, you’re now ready to publish your page. Congratulations!

Now whenever someone visits your website, they’ll be able to see that you’re verified by Psychology Today.

Keep Your Psychology Today Profile Up to Date

Sharing your Psychology Today verification with the world can build trust and help you get more clients — but it can also do the opposite. If someone clicks the link on your verification badge or manually looks up your profile, they will get taken to your Psychology Today directory page. If this page is sparse or out of date, it may turn prospective clients off.

For that reason, it’s important to regularly update your Psychology Today directory page with timely and relevant information about your practice.

Another thing to remember is that you need to be an active member of Psychology Today to use the company’s logo.

If you ever cancel your Psychology Today subscription, you’ll want to remove the Psychology Today verified logo from your website and omit the mention of it in your content as soon as possible. Failure to do so may violate Psychology Today’s terms and can give the wrong impression to your visitors (e.g., that you’re being less than forthcoming about your credentials).

Ready To Grow Your Practice?

Countless mental health professionals have already acquired the Verified by Psychology Today logo and used it to grow their practice. It’s an easy, affordable way to boost your visibility and signal trust to potential clients. If you’re not using it, you’re leaving a fantastic marketing opportunity on the table.

Would you like some help using the logo on your website? No problem! Reach out to the team at Kindpages, and we’ll be happy to help, free of charge.