Are you thinking about launching or revamping your therapist website? Whether you’re building a website from scratch or performing a major rebrand, the process begins the same — by choosing a domain name.
Domain names for therapists are far more than just virtual addresses. Your domain also acts as an at-a-glance introduction to your practice and sets the stage for your digital marketing efforts. It’s the cornerstone of your online identity, and choosing the right fit is an essential first step to launching your site.
In this guide, we’ll discuss how to find the perfect domain name for your practice. We’ll also answer some frequently asked questions sent in by therapists like yourself. By the time you’re done reading, you’ll have all the knowledge you need to choose the perfect domain!
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How to Choose the Perfect Domain Names for Therapists
The following domain naming conventions all provide a suitable foundation for therapist websites.
Simply choose one that resonates with you, plug in your information where applicable, and then head to a domain registrar (we love porkbun) to check if it’s available.
1. Use the Name of Your Existing Practice
Choosing a domain name that matches the registered business name of your therapy practice is a no-brainer.
This method isn’t just easy; it’s strategic, providing seamless brand alignment between your physical and digital presence. This approach also offers a universal branding solution suitable for solo and group practices. It’s an ideal way to solidify your brand’s identity across different platforms and make it more memorable to prospective clients.
Examples: healingwords.com, therapycenter.com, therafox.com
2. Use Your Name
Incorporating your first and last name into your domain is a simple yet personal solution for solo practitioners. It demystifies your professional image, placing you at the forefront of your therapy business and creating an immediate, direct connection with potential clients.
Is your name already taken? No problem! Try experimenting with initials, or consider adding a middle or maiden name until you find one that’s available.
Examples: janedoe.com, janejdoe.com, jdoe.com, jjdoe.com
3. Use Your Name + License or Role
In instances where all variations of your name are already taken, try appending your license. For example, if you’re a Licensed Marriage and Family Therapist (LMFT), simply affixing “LMFT” to your name clarifies your specialization and elevates your credibility.
One caveat: clients new to therapy may not understand licensing terminology. If you often work with first-time or younger clients, consider replacing the title of your license with your role as a therapist, counselor, or psychologist. This maintains your credibility while offering clear insight into your professional background and expertise.
Examples: janedoelmft.com, janedoelcsw.com, janedoelpc.com, janedoelmhc.com, janedoetherapist.com, janedoecounselor.com, janedoepsychologist.com
4. Use Your Name + What You Do
Choosing a domain that combines your name with your professional service can be a powerful way to define your online presence. It instantly communicates who you are and what services you offer, making it easy for prospective clients to find and remember you.
When visitors see domain names for therapists like janedoetherapy.com, they immediately understand the nature of your business and can associate your name with your service, fostering a more personal connection.
Examples: janedoetherapy.com, janedoepsychotherapy.com, janedoecounseling.com, therapywithjane.com, psychotherapywithjane.com, counselingwithjane.com
5. Use Your Name + Location
Including your location in your domain name can be particularly advantageous, as it immediately signals to potential clients your service area. This can enhance local SEO, drive more targeted traffic to your site, and increase the likelihood of attracting individuals looking for therapy services in your area. A locality-infused domain is especially crucial for therapists in densely populated urban areas where competition is stiff.
With that said, this naming convention isn’t universally ideal. If you work primarily via telehealth or hold licenses in multiple states, choosing a domain with a specific location can restrict your growth rather than foster it.
Examples: janedoeportland.com, janedoeaustin.com, janedoenyc.com
6. Use What You Do + Location
A domain name that incorporates your profession and location can act as a beacon for those searching for therapy services in your area, narrowing their search and bringing your site to their attention.
This type of domain is concise, transparent, and highly relevant, increasing the probability of click-throughs from local searches. It also helps to build an immediate sense of trust and credibility with potential clients.
Examples: portlandtherapy.com, portlandpsychotherapy.com, portlandcounseling.com, therapyinportland.com, psychotherapyinportland.com, counselinginportland.com
7. Use Your Area of Expertise + Location
By combining your area of expertise with your location, you position yourself as the go-to expert in your area. These types of domain names for therapists reinforce your brand as a specialized service, helping attract clients looking for your particular expertise in your location.
Examples: portlandanxiety.com, anxietyportland.com, depressionaustin.com, austindepression.com, tramanyc.com, nyctrauma.com
Domain Names for Therapists: FAQs
Now, let’s discuss some frequently asked questions concerning domain names for therapists.
Is it necessary to have a .com domain, or can I choose other extensions like .net or .org?
Although you can opt for a different TLD (e.g., a .net or .org), we encourage you to choose a .com.
A .com is seen as trustworthy, and that’s an essential quality for a therapist to convey.
What should I do if the domain name I want is already taken?
If your preferred domain name is already taken, consider experimenting with similar variations. Or, consider going a different route altogether.
If you simply must own a domain name that’s already taken, you can always contact the current domain owner to see if it’s for sale (note that buying a domain on the aftermarket can be quite costly).
Consider bringing on a domain broker if you go this route.
Should my domain name include specific keywords related to therapy?
Including specific keywords related to therapy can be helpful, as it immediately informs visitors about the nature of your services. However, keeping the domain name concise, memorable, and easy to spell is equally important.
Finding a balance between specificity and brevity is key.
How important is it to include location in my domain name?
Location-based domain names for therapists can be very beneficial, especially for local SEO efforts. It helps attract clients from your area and lets them know where you are located at a glance.
However, if you offer online therapy services to a broader geographical area, a location-based domain might be limiting, and a more generic or brand-focused name could be preferable.
Can I change my domain name later?
Yes, you can change your domain name later. However, it’s generally best to avoid doing so unless undertaking a major rebrand. Changing your domain can lead to loss of SEO rankings and often requires substantial updates to your branding materials and online profiles.
If you must change your domain, be sure to properly redirect your old domain to retain some of the SEO benefits and guide visitors to your new site. If you need help, drop us a line, and we can take care of that for you.